Property: Strategy

Investment Approach
Brookfield Property Group is one of the world's largest and most successful property owners and operators with approximately $109 billion of property assets under management. Brookfield’s approach to real estate investing is grounded in our deep respect for the cyclical nature of real estate and financial markets, a long-term value creation philosophy and industry-leading financial and operational expertise.

Our goal is to invest in high quality assets on a value basis in the world’s most resilient and dynamic markets, and add value through active asset management and our operations-oriented approach.

In building our portfolio over several decades, we have created a series of public and private investment vehicles which provide investors access to core, value-add and opportunistic real estate strategies. In doing so, we are focused on growing our relationships with key investment partners across the globe who are interested in directly investing significant capital into the real estate sector alongside us.Competitive Advantage
Primarily investing as the lead investor in all transactions, we always seek to actively manage our investments. By utilizing Brookfield’s significant restructuring capabilities and capital markets skills, we look to source new opportunities and create favorable capital structures to optimize investment returns.

Operational Advantage
Brookfield brings decades of operating experience to bear to create value in its real estate assets. We have deep relationships with our tenants, who include some of the world's largest corporations. Our track record demonstrates that we create value by focusing on real estate fundamentals such as leasing, financing, development, construction and facilities management.

 

Brookfield Asset Management's Property Investment Strategy