Brookfield acquired its first multifamily project in Jing’an District of Shanghai in 2022. Encompassing a ground construction area of about 18,000m2, the asset it is expected to offer approximately 280 units of high-quality rental housing. It will continue to use the Blinq brand, which targets middle- and high-end customers, and is scheduled to enter the market in 2024.
Blinq is committed to providing premium service-oriented apartments and prides itself on creating a green, social and elegant lifestyle, that is the epitome of a unique living experience. The projects under the brand are all located in central urban locations and enjoy convenient transportation and strong integration with the local community.
As a key global city, Shanghai continues to attract a younger demographic. With this continued population growth, we are seeing a considerable undersupply of affordable housing and believe that. with a favorable policy environment and competitive capital market, both Shanghai and China’s multifamily market will usher in a new period of high-speed development and housing opportunity.
With an increasing number of projects under the middle- and high-end Blinq brand, Brookfield will continue to actively seek new investment opportunities and expand its presence in the China multifamily market. With our extensive experience in asset management, strong local expertise and continued focus on ESG, Brookfield remains dedicated to delivering value to its investors, whilst benefiting local communities and the environment.
