As consumers shift toward spending on travel and experiences, Brookfield has invested strategically in hospitality markets in Europe, where we see an increase in domestic and international tourism.
In 2021, Brookfield acquired Selenta Hospitality Group, a Spanish hotel owner and operator with assets located in premier Spanish hospitality markets. This was a unique opportunity to enter some of Spain’s most in-demand and high barrier-to-entry markets, with an established management platform and the opportunity to expand in southern Europe.
Brookfield also acquired a 20% stake in Experimental Group, one of Europe’s fastest growing hospitality groups that operates lifestyle and luxury hotels that are well positioned to capitalize on the growth in individual wealth and key demographic trends.